Yes, you're right.
IQ team already have this - RLV.
But if SAP invest in row level for IQ in 2009-2010 and release BW on IQ - we got the "leader DB Platform" for BW from 2012. With BigData possibilities out of the box. And mutch chipper )
But of course HANA on first place)
Remember Steve Jobs - about sales or marketing leaders who running the IT-companies.)))
Steve Jobs. The Lost Interview. 2012 - YouTube
from 25 min