SAP HANA for functional consultants

Hi

I have rich experience of 9+ yrs in SAP MM/WM/SD/SRM (certified in these modules) (and over all 16+ yrs) all through implementations and rollouts.

Now I am feeling stagnated in my career; wanted to make it more techno-functional; SAP HANA is a buzz word.

Wanted to move into it after doing certification; but have the following queries:

1. Will it be a right decision to move into it without any prior BI/BW experience.
2. Will I get an entry into new projects of SAP HANA.
3. Does BI/BW experience preferred over other SAP module/functional  experience; in which case it will be a difficult enviro to compete.

I have explored job portals and every one wants prior BI/ABAP/Tech experience.

I am worried will I be loosing by entering into HANA or shall I go further in my logistics area only for explorations.

The market I am working in is US and Australia.

Please suggest;

Thank you.

Kim